Below are the 2 most recent journal entries recorded in thedarksideof's InsaneJournal:

Thursday, July 22nd, 2010
10:52 am	Don't Let Social Media Pass You By Of late, a friend of mine has approached me having a few queries concerning the social media strategy that his company was planning on implementing. The company is in the business of designing software for {telephone| corporations, and while I won't mention the name of the company out of politeness, I'll inform you this; that they had plenty to learn about their social media profit formula. Their plan was to produce a company blog to engage their clients, and add usefulness to their website. Which is generally a fairly good start; a blog works very well for both of these things. However, the company was very concerned that their competition would begin to steal ideas from them through whatever information was transmitted through the web publication and decided that every article had to be approved by the head of the corporation before it could get posted. The other problem was that the website content could not discuss any of the company's products or services, once more since they had been fearful that their competition would pinch their ideas. But, they had made their blog. Thats a lot more than a good number companies had been doing. Sorry to say, the blog was doomed headed for failure. Though they did need to start blogging, and had plans to develop a complimentary existence on Twitter, the blog content would only be visible to readers who were already valued clientele of the corporation. Which begs the question, what were they planning to tweet about?. Because each reader of the blog has to become a customer first in order to access the articles, what is the purpose of alerting the Twittersphere concerning up-to-the-minute articles, or bringing people back to their blog to start a dialogue, if only the people youve already sold to can get into it? How are you going to entice clients into a conversation of the services if you cannot talk about your products? Finally, if its a private weblog, why are you so concerned concerning the competition gaining access to it? In essence, this business is hopping on the Social Media bandwagon without thinking it through. Maybe they do have a valid security concern, when that is the case then a channel that's all in regards to the distribution of information and ideas possibly is not the proper fit for them. I've been blogging for this little flower shop here in Houston for a little more than a year, and if I were required to articulate the single main lesson I've learned while doing it, it would be this; "the greater you communicate, the more you get back". Where corporations like this flop at Social Media is leaping in head first devoid of taking the time to develop a strategy that complements their company. Without taking a candid look at your online business, and developing a Social Media formula that works for it, it'll be akin to trying to explain to men how females think. An exercise in uselessness. (Comment on this)
Thursday, June 17th, 2010
11:16 am	Dotcomsecrets Reveals Its Darkside Somewhere in the deepest, darkest corner of Russell Brunson's Dotcomsecrets there exists a room that only a few know about. Really? Yes, it's true. The Darkside of Dotcomsecrets. Just kidding. Russell Brunson is just a great marketer that knows how to use all available resources to market his and other people's products. It's just good business. What he's doing on the darkside of internet marketing is what all good marketers do. Use the tools available to bring customers to his door. Now I don't know if the marketing geniuses over at Wally World or Sears know about the techniques that Russell is teaching in his Darkside course, but I bet they wish they were. After getting a glimpse inside the Darkside of Dotcomsecrets course that Russell Brunson is releasing this week, I only felt it right that I should let you know exactly what you are going to get. This course is a full blown methodology on getting traffic to your website. So here we go. * Blackhat Seo Tactics - You will learn exactly how to use the available tactics and methods that blackhatters have been using to drive massive quantities of paying customers to their sites daily. You will get a mindmap, PDF's and videos showing you how to best use these tools and marketing ideas to reach your full potential. * How to game Social Media sites and social sites using the latest online tools.some sites and software you may have heard of, some probably not. * What software you cannot live without if you are going to win in the marketing game. You still have to market, but these tools will make your marketing faster and more effective. You would spend months doing what these tools can do in days. Just a side note: These tools are not free, but you will be getting discount codes for all of them. * How to really use proxies and name-generators to protect your identity allowing you to have numerous accounts from different places on all of the social, video and article sites. Your marketing efforts are multiplied exponentially. * Do you know that the heavy marketers all know how to bring backlinks to their websites. And I'm talking thousands really fast. Now you will too. Russell Brunson teaches you in his Darkside of Dotcomsecretshow to use forums, blog commenting, serp scraping, 'invisisble backlinks', and how to use search strings in the search engines to effectively spy on your competition and crush them by out-backling them. * Double Meta Refresh and faking referrers are rarely used by the average marketer. This will stop you from getting kicked out of your affiliate network. There are huge amounts of money to be made, and you will learn the best way to do it. * The 6th module deals with keyword sniping. There are some real secret methods explained in here that no one ever talks about. This module is worth the price of the course alone. * Traffic trickery is used to make your website look more popular, driving your site up in rankings. Watching the video about this traffic tool will make you drool. * Finally, you are going to get two more tools, along with instruction videos on how to use them. These tools are the cream of the crop. What if you could read your visitors minds and know what they have been shopping for. Wouldn't that be cool. Yes, yes it would. Remember to get the free videos at Russell Brunson Darkside of DotComSecrets. The videos will show you how to start your journey on the Dark Side. You can also get the inside scoop by visiti (Comment on this)